Account stats before outsourcing to eStore Factory:

• PPC sales: $28720.98
• PPC ACOS: 18.52%
• Total orders received: 5675
• Total sales: $158297.49

  Account stats after outsourcing to eStore Factory:

• PPC sales: $47179.31
• PPC ACOS: 11.45%
• Total orders received: 8706
• Total sales: $244511.38

  Here’s everything we did to get the results:

• Digital shelf analysis to spot the areas of improvements in search, content and ratings
• Strategic review of the customer’s arena to identify demand generation opportunities. Our specific lens was on campaign management
• Creation of both automatic and manual Sponsored Product campaigns for better visibility and Sponsored Brand campaigns for enhancing brand recall
• Restructuring and optimization of existing ad campaigns
• Positive and negative keyword harvesting
• Automating the pricing to combat lost buy box share
• Proactive inventory management to ensure there is always just-enough stock at the Amazon warehouses