Structured Keyword Research For Amazon Listings

Keyword research is one of the most important steps in listing and campaign planning, but only when done with structure. We start by understanding your product, category, and buyer profile. From there, we identify keywords that are relevant to your audience and aligned with how people search on Amazon. We don’t focus on long keyword dumps; we build a usable, organised keyword set.

Each keyword is tagged by match type, usage intent, and suggested placement across your listing or ad strategy. The result is a clear, actionable keyword map, not just data. It helps you improve visibility, control indexing, and structure content more effectively.

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How We Approach Keyword Research

Our process starts with understanding your product at a granular level, like what it does, how it's used, and how buyers describe it. We analyse actual Amazon search behaviour, competitor listings, and ad data to find terms that match your product's context. The focus isn’t just on high-volume keywords, but also on terms with strong intent and relevance. Every keyword is evaluated based on where it fits, like title, bullet points, backend fields, or ad campaigns. This ensures you're not just ranking, but ranking in the right places.

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What Our Keyword Research Includes

Product and category review

We begin by understanding the exact product type, use cases, and competition. This helps frame the research so we’re not pulling irrelevant or overly broad terms that don’t match your niche.

Search term analysis

We analyse actual search behaviour on Amazon using tools, auto-suggestions, and search term reports. This shows what real buyers are typing, not just what looks good on paper.

Keyword mapping and grouping

Every keyword is sorted by priority and placement, like main terms for titles, support terms for bullets, backend, or ads. This keeps your content clean and focused.

File delivery with notes

You receive a keyword sheet with clear grouping, match types, and usage notes. It’s not just a list; it’s a ready-to-use guide for listings, PPC, and SEO updates.

Knowing which keywords to use is just as important as knowing where and why to use them

Keyword research should not leave you guessing. We give you a structured output that shows how each term connects to your product, where it should be placed, and what role it plays in your visibility. This turns raw data into practical input for your listings, ads, and long-term strategy.

Good keyword research makes the rest of your work easier

If you want a clear, organised set of terms to guide your listings and ads, we are ready to help. Reach out when you are ready to explore your options.

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How Our Keyword Research Process Works

Our process is built around a practical, tool-based approach. We focus on relevance, accuracy, and providing a usable keyword output for listings and PPC.

STEP 1

Review product and competitors

We look closely at your product, its features, and how similar products are positioned on Amazon. This gives us a clear starting point for what types of search terms matter.

STEP 2

Generate keyword list

We use Helium 10 to run root keywords through the tool and generate a large list of related search terms drawn from real Amazon data.

STEP 3

Sort and filter manually

We go through the big list by hand, keeping only the terms that are relevant, removing anything unrelated, and sorting by importance.

STEP 4

Organise for use

From the sorted set, we group keywords for where they fit best: titles, bullets, descriptions, and backend fields and prepare the full list for optional PPC use.

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