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Posted by Jimi Patel | 09 October 2023
Amazon seller’s guide to marketing: brand vs. product approach

Marketing is a multifaceted discipline, and within it, two distinct but interconnected strategies often take centre stage: brand marketing and product marketing. Both brand and product marketing may serve different...

Posted by Jimi Patel | 06 October 2023
Unleashing Q4 success on Amazon: key insights & strategies for 2023

When it comes to Amazon sellers, there's one quarter that stands out above the rest - Q4. The October through December stretch is a time of extraordinary opportunity, as holiday...

Posted by Jimi Patel | 26 September 2023
How to create an Amazon Brand Story: Your go-to guide

In the hyper-competitive Amazon landscape, where millions of products are up against each other for consumer recognition, the Amazon Brand Story emerges as a unique feature capable of creating a...

Posted by Jimi Patel | 12 September 2023
Amazon Sponsored Display – Exploring new features & growth strategies

When it comes to customers finding out about a product, there are varied ways – using Amazon's search, seeing ads, reading reviews, or hearing about it on social media. Instead...

Posted by Jimi Patel | 29 August 2023
What are unauthorised Amazon listing changes & how can we prevent them

Amazon product listings are a virtual showcase of your products and brand. They are the first thing customers see and that entices them to finalise a purchase. But maintaining the...

Posted by Jimi Patel | 17 July 2023
How to identify and fix suppressed listings on Amazon

Amazon reigns supreme in the vast landscape of online marketplaces. With millions of sellers and products, it offers a massive opportunity for businesses to reach a global customer base. However,...

Posted by Jimi Patel | 13 July 2023
Competitor research and analysis for Amazon sellers – unveiling the secrets of success

Amazon has revolutionised the way people shop, offering a vast selection of products and unparalleled convenience. However, with millions of sellers vying for customers' attention, standing out can be a...

Posted by Jimi Patel | 12 July 2023
How to build your brand on Amazon: 10 effective strategies

Amazon has revolutionised the way people shop. The platform offers immense opportunities for businesses to reach a vast customer base. However, with great potential comes great competition. To build a...

Posted by Jimi Patel | 11 May 2023
Amazon Product Launch – A Three-Phase Plan For Success

Launching your product on Amazon can be a make-or-break moment for your business. Success hinges on careful planning, branding, testing, and revising to ensure that your product stands out in...