Marketing is a multifaceted discipline, and within it, two distinct but interconnected strategies often take centre stage: brand marketing and product marketing. Both brand and product marketing may serve different...
When it comes to Amazon sellers, there's one quarter that stands out above the rest - Q4. The October through December stretch is a time of extraordinary opportunity, as holiday...
In the hyper-competitive Amazon landscape, where millions of products are up against each other for consumer recognition, the Amazon Brand Story emerges as a unique feature capable of creating a...
When it comes to customers finding out about a product, there are varied ways – using Amazon's search, seeing ads, reading reviews, or hearing about it on social media. Instead...
Amazon product listings are a virtual showcase of your products and brand. They are the first thing customers see and that entices them to finalise a purchase. But maintaining the...
The highly successful Prime Day shopping event held on July 11-12, 2023 has provided great momentum for Amazon's back-to-school campaigns. The popularity of the two-day mega-shopping event translated into a...
Amazon reigns supreme in the vast landscape of online marketplaces. With millions of sellers and products, it offers a massive opportunity for businesses to reach a global customer base. However,...
Amazon has revolutionised the way people shop, offering a vast selection of products and unparalleled convenience. However, with millions of sellers vying for customers' attention, standing out can be a...
Amazon has revolutionised the way people shop. The platform offers immense opportunities for businesses to reach a vast customer base. However, with great potential comes great competition. To build a...
Launching your product on Amazon can be a make-or-break moment for your business. Success hinges on careful planning, branding, testing, and revising to ensure that your product stands out in...
