136% increase in PPC sales and a 50% reduction in ACoS

Category: Tools & Home Improvement

Brand overview

RS Industries designs high-quality, durable, and functional home hardware and kitchen tools, ranging from secure gate latches to stylish barn door handles. Despite their premium product offering, their Amazon ads weren't reaching the right audience, leading to low returns. With an ACoS of 128.74% and PPC sales of just $739.65, they decided to partner with eStore Factory to improve their advertising strategy. Within just 30 days, our approach reduced their ACoS by 50%, showing that when the right strategy is applied, sales follow. 

The challenge

In May 2025, RS Industries struggled with high ACoS and inconsistent PPC performance. Their ads were spread across multiple campaigns, targeting broad or irrelevant keywords. Even with quality products, the ad spend wasn't translating into significant sales growth. The clear challenge was to improve keyword targeting, cut down on wasted spend, and boost sales while maintaining or reducing the ad budget.

Our approach

To achieve the desired improvements, we implemented a performance-driven approach focused on efficiency and precision. Here’s what we did:

• Refined the keyword strategy by pausing underperforming or irrelevant keywords, which improved ad targeting and reduced wasted spend.

• Optimised campaigns by reducing the number of active ones and focusing on those with proven performance, making the results more manageable and effective.

• Added negative keywords to filter out irrelevant traffic and adjusted bids to better control ACoS, leading to a 50% reduction in ACoS.

• Reallocated the budget to focus on high-converting campaigns, resulting in a 136% increase in PPC sales.

Result 

Within just one month, RS Industries saw a dramatic 50% reduction in ACoS, while PPC sales jumped by 136%, proving how targeted ad adjustments can drive substantial improvements in performance.