Fuel your Amazon SEO & PPC efforts with a comprehensive keyword list
IMPLEMENT A DATA-DRIVEN KEYWORD RESEARCH STRATEGY TO INCREASE THE DISCOVERABILITY OF YOUR PRODUCTS AND BRAND
For us, relevancy > volume
Unless you’re a big-box seller, it’s impossible to rank for high volume keywords. We encourage our clients to capitalise on low competition keywords instead.
Expert recommendations
The keyword file you get will include recommendations for keywords you should include in your title and description, along with backend search terms.
Skip the grunt work
Let us do the hard work of scouring through thousands of keywords, weeding out irrelevant terms and creating a list of high ranking, high converting keywords for your product.
Competitor research
We look through the top sellers in your niche to pinpoint essential keywords they've added in their copy. This ensures that you don't miss any crucial keywords.
For all EU marketplaces (DE, FR, IT, ES)
Expand to international marketplaces with a strong, marketplace-specific keyword list. We're proud to be one of the very few agencies that can provide marketplace specific keyword research.
Industry best keyword tools
We scour through the depths of popular keyword tools like Merchant Words and Helium10 to build a comprehensive list of customer search terms.
The keywords you've been banking on in your copy and ad campaigns might be past their expiry date. Thanks to Amazon's ever-evolving algorithm, the keywords that worked last year won't work today. Give your keyword list a refresh with eStore Factory's keyword research services.
Our keyword research process
Identifying root/seed keywords
We take a long hard look at your product and competitors to identify the most used terms shoppers are using to find your product.
Extracting data from keyword tools
The next step is to conduct a search for the root keywords in Merchant Words & Helium10. For us, root keyword also includes synonym keywords. E.g., BBQ gloves, grilling gloves, BBQ mitts etc.
Sorting relevant keywords
The keyword files we get from Merchant Words and Helium10 are not ready-to-use. Our experts manually weed out irrelevant terms to create a list of hyper-relevant keywords.
Identifying priority keywords
From the refined keyword list, we add our recommendations for keywords that should be present in your product copy for better organic reach.
Creating backend search terms
From the remaining keywords, we create a string of search terms that’s in accordance with Amazon’s guidelines – no symbols, brand names, promotional words or duplicate keywords from title.
Delivery
The completed keyword file is delivered to the client. Search terms go in in the backend, recommended keywords in your copy and the rest of the keywords can be used for targeted PPC campaigns.