48% PPC Growth With Lower Ad Costs in 30 Days

Brand overview

MiniBrew is built for people who take brewing seriously. The brand focuses on professional-grade brewing equipment that delivers consistent results without making the process complicated. Every product is designed using industrial-strength construction and food-grade materials, giving customers the confidence that they are investing in reliable, long-term brewing equipment.

With a clear emphasis on quality, durability, and performance, MiniBrew positions itself as a premium yet practical solution for craft beer enthusiasts who want professional results at home.

The challenges

MiniBrew was already generating steady sales on Amazon, but its PPC performance was holding the brand back. Ad spend was high, ACoS was well above comfortable levels, and too much budget was being consumed by campaigns that were not contributing meaningfully to growth.

The brand needed to scale visibility without sacrificing profitability. At the same time, they wanted better control over where their ad budget was going and how each campaign was contributing to sales. To achieve this balance, MiniBrew turned to eStore Factory to bring structure, clarity, and accountability to its Amazon PPC efforts.

The solution

Our Amazon advertising PPC specialist approached MiniBrew’s PPC with a focus on efficiency rather than simply increasing spend.

• Reallocated budgets away from low-performing and inconsistent campaigns and directed spend toward campaigns that were already proving their ability to convert. This ensured that ad dollars were being used where they had the highest impact.

• Added negative targets to eliminate irrelevant search terms and placements that were driving clicks without conversions. This immediately reduced wasted spend and improved traffic quality.

• Campaigns were monitored closely, with regular bid and budget adjustments based on performance data. Instead of letting campaigns run on autopilot, bids were refined to protect efficiency while still allowing high-performing ads to scale.

This structured approach ensured that MiniBrew’s ads were reaching more qualified shoppers while maintaining control over costs.

The results

The impact of these changes was clear within one month.

Before (October 2025)
Total sales: $2,896.42
Organic sales: $1,335.76
PPC sales: $1,560.66
ACoS: 47.20%

After (November 2025)
Total sales: $3,100.04
Organic sales: $788.41
PPC sales: $2,311.63
ACoS: 29.79%

While total sales increased, the most important shift was in efficiency. PPC sales grew significantly, while ACoS dropped by more than 17 percentage points. This meant MiniBrew was generating more revenue from ads while spending far less per dollar earned.

The reduction in organic sales was a result of the brand intentionally leaning into paid visibility during this phase, not a decline in product demand. Using a PPC research tool to guide targeting and budget decisions, the business became less dependent on inefficient traffic and more driven by controlled, high-intent ad performance.