A 53% reduction in ACoS in 30 days, with PPC sales holding strong

Category: Jewelry

Brand overview

Celestara Jewelry creates stylish, Italian-inspired pieces that blend elegance with a modern touch. The brand known for its high-quality, hypoallergenic designs, its jewelry is well-loved by customers. They aimed to enhance Amazon ad performance to showcase their products better. But their ads were costly, and returns weren’t as high as expected. Partnering with eStore Factor, Celestara achieved significant improvements in just one month. ACoS dropped by 53%, and PPC sales grew by 24%.

The challenge

While organic sales were steady, Celestara’s PPC campaigns were underperforming. The ACoS was at a concerning 81.53%, resulting in high advertising spend with limited returns. With a range of products at different price points, the budget wasn’t being optimally allocated, which affected ad efficiency and overall revenue of Celestara. 

Our approach

We implemented a focused strategy to optimise ad spend and performance:

• Segmented campaigns by product price to track performance more accurately.

• Prioritised high-priced items to generate higher revenue from fewer clicks.

• Allocated the majority of the budget to the high-price product portfolio for better returns.

• Added negative keywords to reduce wasted ad spend on irrelevant searches.

• Adjusted bids and budgets dynamically, focusing on campaigns and keywords delivering results.

Result 

In just one month, Celestara Jewelry experienced a significant decrease in ACoS while boosting PPC sales by 24%, demonstrating the power of a structured, data-driven advertising strategy.