87.8% growth in PPC sales and £2,640 increase in revenue over 30 days

Category: Home décor products

Brand overview

BeeTheLight is a family-owned brand known for its commitment to sustainability and quality. Specialising in beautifully handcrafted beeswax candles and castile soap bars, BeeTheLight ensures that all products are made using ethically sourced, pure ingredients. The brand's eco-conscious ethos resonates with consumers who prioritise sustainability in their daily lives.

Challenge

Despite a strong presence on Amazon and a loyal customer base, BeeTheLight was not fully realising its potential. Their products were popular, but their Advertising Cost of Sale (ACoS) was as high as 47.84%, indicating inefficiencies in their ad spend. The brand needed to improve its advertising strategy, reduce wasteful spending, and scale its sales without compromising on its sustainability values.

Our approach

BeeTheLight turned to eStore Factory to optimise their Amazon advertising and improve efficiency. We focused on driving more sales with PPC while reducing overspending, as well as strengthening the brand's organic reach for long-term growth.

• Optimised PPC campaigns: A detailed analysis of the PPC campaigns revealed some underperforming ads. By adjusting bids and reallocating funds to high-performing campaigns, we focused on products with proven sales potential, especially during high-traffic periods like weekends and holidays.

• Strategic budget allocation: Rather than spreading the budget across all products, we concentrated on bestsellers like "beeswax candles" and "castile soap bars", which resonated strongly with the target audience. This ensured these ads reached the right customers more often.

• Negative keyword strategy: A key strategy involved adding negative keywords to eliminate irrelevant traffic that resulted in clicks but no conversions. This tactic helped prevent wasted ad spend, enabling a sharper focus on high-converting, targeted keywords such as “ethical beeswax candles” and “handcrafted castile soap”.

• Focus on organic growth: We also optimised the brand’s listings for better organic ranking on Amazon. By highlighting the brand's sustainable story and premium product features in titles, descriptions, and bullet points, we boosted organic visibility and sales, reducing reliance on paid ads.

Results

Before (July 2025):

• Total sales: £8,740.80

• Organic sales: £7,313.70

• PPC sales: £1,427.10

After (August 2025):

• Total sales: £11,383.72

• Organic sales: £8,502.58

• PPC sales: £3,224.42

This resulted in a £2,640.92 revenue increase, with PPC sales growing by £1,723.32. The ACoS improved significantly, dropping from 47.84% to 37.3%, reflecting a smarter, more efficient use of ad spend.

Key metrics:

• PPC sales growth: £1,723.32 increase

• ACos reduction: From 47.84% to 37.3%, a 10.5% improvement

• Total sales increase: £2,640.92

BeeTheLight’s success on Amazon shows that even a small, eco-conscious brand can thrive with the right PPC and organic strategy. By focusing on smarter ad spend, refined keyword targeting, and enhanced product visibility. 

At eStore Factory, we’re proud to have helped BeeTheLight optimise its Amazon strategy, aligning it with the brand’s values and sustainability goals. The results show the power of a cost-effective, data-driven approach that maximises ad performance while nurturing long-term organic growth.