Cut Ad Costs by 36% & Grow Sales by 9.6%

Category: Foot Care 

Brand overview

STRYDA is a foot-care brand created by a podiatrist, built around natural cork insoles and a structured trigger point system that supports natural foot movement. While the product had a clear functional advantage, performance on Amazon depended on how efficiently paid traffic was managed alongside organic demand.

The challenge

The account was generating consistent revenue, but advertising costs were limiting further progress. Paid campaigns were responsible for a large share of sales, yet the return on ad spend made scaling risky. So, the brand partnered with eStore Factory. Our priority was to improve efficiency first, rather than push for higher spend or rapid expansion.

Our approach 

The focus of eStore Factory is on refining existing activity instead of adding complexity.

• Spending was redirected toward keywords and campaigns with proven conversion history, ensuring the budget followed demand. 

• Low-value search terms and placements were removed through ongoing negative targeting, helping reduce wasted spend. 

• Bids and budgets were reviewed regularly and adjusted in small increments, based on short-term performance signals rather than fixed monthly changes. This allowed the account to stay stable while performance improved gradually.

The result 

Sales increased without increasing overall risk. Paid revenue grew while advertising costs became more controlled, reflected in a sharp reduction in ACoS. Organic sales remained steady, suggesting that paid traffic was reinforcing discoverability and conversion rather than replacing organic performance.

This case shows the value of structured optimisation over aggressive scaling. With guidance from an experienced Amazon selling specialist, spend was focused where it performed best, inefficiencies were removed, and adjustments were made consistently, helping STRYDA improve profitability and build a stronger foundation for long-term growth.