How Dreamfarm Boosted Sales by £6,227 in Just 30 Days

Category: Home & kitchen tools

Brand overview

Dreamfarm is an award-winning Australian design company, renowned for creating practical and innovative kitchen tools and gadgets. Their products are engineered to solve everyday challenges with unique features that provide surprising moments of magic. With a focus on high quality and functional design, Dreamfarm stands out in the market for its attention to detail and ingenuity.

Challenge

Dreamfarm faced the challenge of enhancing its Amazon PPC performance while reducing its Advertising Cost of Sale (ACoS). Though they had strong sales, they sought to boost the visibility and performance of their best-selling products. In the highly competitive kitchen tool market, Dreamfarm needed a strategy that would scale their top products, reduce inefficiencies in their ad spend, and increase total sales, without sacrificing profitability.

Our approach

To address these challenges, eStore Factory’s Amazon PPC management experts implemented a data-driven strategy with a strong focus on Dreamfarm’s high-performing products.

• Maximised High-selling ASINs: Our first step was to identify Dreamfarm’s best-performing products. By reallocating a larger portion of the PPC budget towards these high-converting ASINs, we ensured their products received maximum visibility, directly impacting sales.

• Reactivated and optimised older PPC campaigns: We examined the archives to identify older PPC campaigns that had previously driven good results. By reactivating these campaigns with refreshed bids, keywords, and targeting, we leveraged past momentum to generate more traffic and sales.

• Product listing optimisation for organic growth: We optimised Dreamfarm’s product listings, aligning titles, descriptions, and bullet points with high-converting keywords. This strategy enhanced organic visibility, improved PPC campaign performance, and strengthened the brand’s position in Amazon’s search results.

• Monitor and Adjust: Continuous monitoring of performance metrics like ACoS, Click-Through Rate (CTR), and conversion rates allowed us to make real-time adjustments. We refined bids, budgets, and targeting strategies, ensuring every dollar spent was driving value and contributing to sales growth.

Results

• Total sales: Increased by £6,227, from £157,615 to £163,842.

• PPC sales: Grew by £4,616, from £55,233 to £59,849.

• Organic sales: Increased by £1,610, from £102,382 to £103,993.

• ACoS: Rose from 22.99% to 25.52%. This rise in ACoS demonstrates how higher ad spend effectively boosted visibility and sales, ultimately increasing revenue.

By focusing on Dreamfarm's best-selling products, we revived their older campaigns and optimised product listings. These efforts helped maximise visibility, increase revenue, and create a more cost-effective advertising strategy. At eStore Factory, we are proud to have partnered with Dreamfarm to help them scale their presence on Amazon while maintaining a balance between advertising spend and profitability.