TL;DR Choosing the right Amazon PPC bidding strategy (fixed, dynamic, or rule-based) is crucial for better ad performance and smarter budget use. Fixed bidding gives you full control, dynamic bidding...
TL;DR Branded keywords target people already familiar with your brand and usually bring higher conversions at a lower cost. Non-branded keywords help you reach new customers and grow your visibility...
TL;DR Amazon’s A9 algorithm affects both organic rankings and PPC ad performance based on data like keywords, CTR, conversion rates, and product relevance. Strong product listings with the right keywords,...
TL;DR Seasonal advertising on Amazon boosts visibility and sales during holidays like Black Friday, Christmas, and Back-to-School. Start planning campaigns early, update listings with holiday keywords and images, and raise...
TL;DR Set clear goals for your Amazon ads to measure success and guide decisions. Use relevant keywords and include negative keywords to avoid wasted spend. Optimize product listings with strong...
TL;DR Amazon’s A9 algorithm decides which products show up in search results based on keywords, sales, reviews, price, and relevance. If your listings aren’t optimized for A9, your visibility and...
TL;DR Over 80% of Amazon sales go through the Buy Box, making it essential for visibility and conversions. Amazon awards the Buy Box based on factors like price, shipping speed,...
TL;DR Over 200 million people shop across Amazon’s 20+ global marketplaces, offering huge potential for international growth. Expanding globally can boost sales and brand visibility but comes with challenges like...
TL;DR Over 50% of Amazon suspensions happen due to policy violations or poor performance metrics, making prevention crucial. Account suspensions can stop sales, hurt your reputation, and take weeks to...
TL;DR Around 60% of shoppers start their product search on Amazon, making AI and automation key tools for managing growing competition. Agencies use AI to handle tasks like ad optimization,...
