TL;DR
- EBC (A+ Content) boosts sales by improving product presentation with better visuals and clear, engaging text.
- Top-performing designs use high-quality images, lifestyle photos, and simple, benefit-focused messaging.
- Clear layouts and mobile-friendly formatting make content easier to navigate and more effective at converting.
- Consistent branding across colors, fonts, and tones builds trust and encourages repeat purchases.
- Good EBC reduces return rates by setting accurate expectations and answering common questions visually.
- Avoid clutter, poor visuals, and inconsistent design choices to keep the content sharp and persuasive.
Enhanced Brand Content (EBC), or A+ Content, is a powerful way for Amazon sellers to improve their product listings. By using high-quality images, easy-to-read layouts, and engaging descriptions, EBC helps your products stand out. It builds trust with customers, makes your products more appealing, and can lead to higher sales and fewer returns.
But creating an EBC that works isn’t just about adding extra content. The best designs capture attention quickly, explain the product clearly, and guide shoppers toward making a purchase. Common mistakes like cluttered layouts or unclear messaging can hurt performance, while smart choices, professional visuals, and simple explanations can help your product shine.
In this blog, we’ll break down why EBC is so important, what makes a design top-performing, and the common pitfalls to avoid. We’ll also share examples of successful EBCs to give you ideas and inspiration for creating effective, results-driven content.
What is Enhanced Brand Content (EBC)?
Enhanced Brand Content (EBC), also called A+ Content, lets Amazon sellers create better-looking product pages. Instead of just plain text, EBC allows you to add high-quality images, comparison charts, and detailed descriptions. This helps customers understand your product’s features, benefits, and unique selling points.
EBC makes your product pages look more professional, which builds trust with shoppers. When your listing is clear and easy to follow, customers feel more confident about making a purchase. This can lead to higher conversion rates and more people buying your product after seeing it.
Another benefit is that EBC can help reduce returns. If customers know exactly what they’re getting, they’re less likely to send it back. This means more satisfied buyers and better reviews, which can help your product sell even more.
In short, EBC helps your product stand out by making your pages more appealing and easier to understand. It leads to more sales, fewer returns, and a better overall experience for your customers.
Why is EBC important for Amazon sellers?
Enhanced Brand Content (EBC) is crucial for Amazon sellers because it allows you to create product pages that stand out, communicate your brand’s message clearly, and convert shoppers into buyers more effectively. With high-quality images, detailed bullet points, and comparison charts, EBC helps potential customers quickly understand the value of your product and why it’s the best choice for them.
By using EBC, you can build trust with your audience. Professionally designed content makes your product appear more reliable and appealing. When shoppers can see clear visuals and well-organized information, they’re more likely to feel confident about purchasing from you, which can lead to higher conversion rates and increased sales.
Moreover, EBC can reduce return rates by setting accurate customer expectations. When buyers have a thorough understanding of your product’s features, they’re less likely to be disappointed, resulting in fewer returns and better reviews. Positive reviews, in turn, boost your product’s visibility on Amazon and help maintain a strong reputation.
So, EBC is not just a nice-to-have, it’s a powerful tool that enhances your Amazon ranking optimization, builds trust, improves conversions, and strengthens your brand’s presence on Amazon.
What makes an EBC design top-performing?
A great Enhanced Brand Content (EBC) design is clear, easy to understand, and helps customers quickly see why your product is worth buying. Here’s what makes an EBC design stand out:
#1 High-quality images
High-quality images are one of the most important parts of your Amazon UK listing. Clear, well-lit photos help customers understand exactly what they’re buying and build trust in your product. Lifestyle photography shows the product in real-life settings, helping shoppers imagine how they would use it.
Close-up shots highlight important details, materials, and features that may not be obvious in standard photos. Together, these visuals reduce uncertainty and make your listing look more professional, which can lead to more sales.
#2 Short and clear text
Short and clear text is key to keeping customers engaged on your EBC page. Shoppers on Amazon UK often skim through listings, so it’s important to get your message across quickly. Using short headlines and simple bullet points helps highlight key features and benefits without overwhelming the reader.
Avoid long paragraphs or technical jargon to keep the language easy to understand. This not only improves the shopping experience but also helps customers make faster decisions, increasing the chances of a sale.
#3 Organized layout
A good Amazon EBC page is well-organised and thoughtfully structured, making it easy for shoppers to navigate. It should guide customers through the product’s key features and benefits in a clear, step-by-step manner.
Each section should serve a purpose whether it’s explaining how the product works, showcasing its uses, or highlighting what makes it unique. A clean, uncluttered layout ensures that important details don’t get lost. When customers can quickly find what they need, they’re more likely to stay on the page and make a purchase.
#4 Mobile-friendly design
Mobile-friendly design is essential for a successful EBC page, especially as many Amazon UK shoppers browse and buy directly from their phones. A strong EBC layout should be fully responsive, meaning it adapts well to smaller screens without losing clarity or impact.
Text should remain easy to read, and images should load quickly and display correctly. When your EBC content looks clean and professional on mobile, it creates a smoother shopping experience, keeps users engaged, and increases the chances of converting mobile traffic into actual sales.
#5 Consistent branding
Consistent branding across your created Amazon brand page helps create a strong and professional impression. Using the same colours, fonts, tone of voice, and visual style as the rest of your brand on your packaging, website, or social media makes your product feel more trustworthy and established.
It also helps customers recognise your brand instantly, which is especially useful if you sell multiple products on Amazon UK. A consistent look not only builds brand awareness but also reinforces credibility and encourages repeat purchases from loyal customers.
By focusing on these simple elements, an EBC design can help attract more shoppers and turn them into buyers.
Example of top-performing EBC designs
The below is a great example of A+ Content (EBC) design done right, you can use it as inspiration for your layout and optimizations.
Brand name: DAISY’S FINDINGS
It shows high-quality images and concise text to highlight its features. The product page includes clear photos showcasing the design and functionality, along with bullet points that convey its benefits, such as no shrinking, and easily washable. This approach helps potential buyers quickly understand the product’s value, leading to informed purchasing decisions.
The listing features images demonstrating the wallpaper in various settings, allowing customers to visualize its application. Accompanying text offers information on dimensions, material quality, and installation instructions, addressing potential questions and reducing purchase hesitation.
It offers a standout example of how lifestyle photography can be used effectively in Amazon A+ (EBC) content. On their listing for the wood cutting board, the brand goes beyond just showing the product; it tells a visual story.
Through clean, well-lit images, shoppers can see the product in real kitchen settings, surrounded by fresh food and cooking tools. This kind of photography helps customers imagine how the board would look and function in their own homes.
They build an emotional connection. Instead of guessing the size, feel, or use of the board, the customer sees it in action. It also sets your listing apart in a competitive marketplace like Amazon UK, where visuals often matter more than copy.
Common mistakes to avoid in EBC design
- Using blurry or poor-quality images
- Adding too much text that’s hard to read
- Forgetting to highlight the product’s best features
- Not keeping a consistent brand style
- Ignoring mobile shoppers, so the content looks bad on phones
- Picking modules that don’t match the product’s purpose
- Not checking how the content looks on different devices
- Creating layouts that are confusing for shoppers
- Using text that’s too small or hard to see
- Not refreshing the content when products or branding change
Wrapping up
Good Enhanced Brand Content (EBC) can make a big difference to your Amazon listings. As shown in the example from Daisy’s Findings, clear images, a clean layout, and lifestyle photos help customers understand the product better and feel more confident about buying. This can lead to more sales, fewer returns, and a better shopping experience.
But creating a strong EBC isn’t always easy. Many sellers struggle with layout, writing, or keeping the design consistent. That’s where Amazon consultants can help. We know what works and can create an EBC that looks professional and gets results. With the right support, your listings can stand out and perform better across markets like Amazon UK.
