REFURBISH YOUR PRODUCT LISTINGS WITH CAPTIVATING VISUALS & INFORMATIVE COPIES
A+ Content is a premium feature that allows you to enhance your product listing by adding appealing visual elements and informative content about your business to draw shoppers to your page. Sellers who are approved as brand owners via Amazon Brand Registry program get access to the A+ Content tools. Considering the dwindling attention span of the present-day customers, A+ Content is a potent feature to ignite interest and quickly convert a casual shopper into a confident buyer. Compelling A+ pages have the power to inform, inspire and instil trust between your brand and your customers. With A+ Content, we aesthetically present information related to your products. Easy to comprehend descriptions coupled with eye-catching images and graphic overlays make your product listings quite engaging. Informative copies that highlight the key product attributes and benefits greatly enhance the customer experience. We help the potential shoppers understand your products and brand better, leading to higher conversions and traffic to your listings.
A+ Detail Page Layout
A nicely crafted product description with crisp product images and relevant information grabs the attention of your customers. With A+ detail pages, you can go a few notches higher and create a package of different products along with descriptions being sold under the same discount slot. Our experts design the A+ Detail Page Layout in a way that customers get to see all the priority products in a single place encouraging them to make a purchase. Efficient catalogue management and engaging product descriptions are instrumental in improving the click-through rates of the visitors, prompting them to purchase as many products as possible. A perfect mix of creative elements & compelling Enhanced Brand Content helps in better visibility and a strong reputation for your products and brand. High-quality product photos and content captures customer attention and boosts higher conversions and sales.
High-Resolution & Optimised Product Images
A+ Content allows you to add stylised and perfectly polished product images that are way better than the standard product images. We offer our services in image editing and retouching for producing Amazon Enhanced Brand Content. Highly refined visual elements and product images add to your brand appeal and help in gaining a competitive edge. Our experts sift through your existing images & perform high-end editing to further improve their quality. The images in addition to conveying the perfect looks & utility value of your products are optimised for improved SEO performance. Optimised images with engaging content enhance your brand visibility and fetch better conversions. We strictly adhere to Amazon’s guidelines & image requirements while optimising your product and brand images.
As an Amazon Consulting Agency, it’s essential to know about the practices and strategies of your competitors to stay ahead of the curve. We conduct thorough research to understand their style of functioning and the ways to outperform them. Getting valuable insights about the competition and understanding a seller’s market position, helps us adopt a smarter approach when creating Enhanced Brand Content for Amazon Sellers.
Search Engine Optimisation
Your rankings solely depend on how well optimised your A+ Content is for the search results. If your page is not visible in the first few instances of the search engine results, the possibility of missing out on a potential sale is high. Our experts conduct rigorous keyword research, pick high-value keywords and strategically place them in your product descriptions. We optimise your content to push your rankings higher on the SERPs. Our team keeps track of the latest changes in the Amazon algorithms to always get your pages’ better search rankings. We incorporate necessary changes in the content, including tables, charts, and images for effective and better SEO performance. With better rankings of your products & more discoverability, your customers can spot you easily. Informative and catchy descriptions crafted by our writers keep customers glued to your products, encouraging faster & spontaneous purchases.
Metadata and Keyword Selection
Metadata holds the crucial Amazon A+ page information that helps to push it up on SERPs. We help you with descriptive, structural, and administrative (all three types) metadata and create Meta titles using the right keywords and phrases. We make sure that metadata doesn’t exceed its character or word limits. Our team conducts thorough keyword research and selects the long-tail and high-volume keywords to rank your products higher in the search results. The relevant keywords are appropriately placed on the Amazon A+ pages for attaining the best ranking results.
Handling Vendor Central Detail Pages
Our team also handles your vendor central detail pages & ensures that the content on detail pages complies with Amazon’s guidelines. We ascertain that authentic & relevant information about the products is put to help customers make informed buying decisions.
Uploading & Arranging Content
As an Amazon Seller Consultant, in addition to creating and updating, we also help in uploading A+ Content and provide post-uploading services to get it live. Our team arranges the creative elements suitably and ensures the accuracy of the content with strict adherence to Amazon’s guidelines and quality standards.
TOP BENEFITS OF A+ CONTENT
A+ Content can substantially boost your conversion rates. The refinement of images and detailed product descriptions helps customers understand your products better, encouraging them to make a purchase. We provide striking visuals of your products with precise details about the features and their benefits to positively influence customers’ buying intent. Helping potential buyers make an informed purchase decision eventually leads to better conversions and expansion in your customer base.
When a customer is convinced about his purchase and the actual product matches the images & the given specifications, the product returns are almost reduced to nil.
Reviews are an important metric for Amazon sellers as they greatly impact conversion rates, rankings, and sales. Our vivid descriptions with detailed product benefits entice shoppers to make purchases. The satisfied and happy customers leave positive reviews about your products and brand. This ignites interest among new visitors, driving more traffic & conversions.
Increase ROI & Lower ACoS for PPC campaigns
A+ Content makes your product pages appealing enough to inspire potential buyers to make purchases. Through PPC campaigns the customers get to click your ads, and with impressive A+ Content, these clicks majorly turn into conversions. The surges in sales positively impact your advertising campaigns and make them more cost-effective & successful.
A+ CONTENT CREATION – OUR APPROACH
Brand & Competitor Analysis
- We study your business & analyse your target audience and brand objectives before finalising a well-defined creative process for you.
- We brainstorm & closely work with you to understand your brand persona before taking up any A+ Content initiative.
- We examine your existing creative assets including your business website, written material, images, etc.
- We evaluate your competitors, the amount of traffic you receive, and your budgeting methods.
- We assign a dedicated manager to handle everything related to your A+ content project.
- We apprise you of the premium features that can help highlight your business and brand.
- We use custom layouts and themes to effectively communicate your brand story.
- We conduct enough research & incorporate elements that complement & enrich A+ Content.
- We craft lucid, informative, and compelling product copies that grab customers’ attention.
Design & Implementation
- We maintain design consistency & uniformity in templates for your entire product portfolio.
- We manage & execute your A+ Content submission process to make it seamless & hassle-free.
- We oversee your Amazon Vendor Central account and assist with improvements in the overall content.
KEY TAKEAWAYS OF A+ CONTENT
- BUILD A UNIQUE BRAND IDENTITY AND INCREASE BRAND AWARENESS
- GAIN A COMPETITIVE EDGE OVER BUSINESSES WITH SIMILAR PRODUCT PORTFOLIOS
- WIN ORGANIC TRAFFIC THROUGH AN INTEGRATED SEO PLAN
- EXPAND YOUR CUSTOMER BASE BY DRAWING MORE TRAFFIC & CONVERSIONS
We love it when our designs look great. By great, we mean designs that sell, educate, communicate, achieve and give your listing a competitive edge.
Words that work. We make sure your A+ Content has a distinctive tone of voice and messaging that's right for your brand.
Conversion driven layouts
We don't just toss in a template, add lifestyles and call it a day. Our professionally created A+ Content catches eyes, turn heads and leaves a lasting first impression.
Brand + competitor research
Abraham Lincoln rightly said, ``If I had 5 minutes to chop down a tree, I'd spend the first 3 sharpening my axe``. For us, every A+ Content project begins with thorough brand and competitor research.
Keyword list for meta tags
The content in your EBC won't be indexed by Amazon, but by adding meta tags/alt tags, you have an opportunity to appear in the search results pages of Google.
Don't know how to upload EBC on seller central? We're here to help. At no extra cost, we help our clients upload the EBC and provide complete support till it's live on the detail page.