Since it is not possible for your potential customers to physically test out products online, the significance of delivering comprehensive information about a product cannot be overstated in online marketplaces like Amazon. You only have a few seconds to grab your customer’s attention, so sellers have to do just about everything to make their products stand out. Hence, potential customers, unable to physically inspect the product, rely on the details provided to make informed decisions.
Amazon provides an avenue beyond the traditional content of bullet points and the standard product description. Through free A+ content, sellers can go a step further by incorporating additional images and emphasising their product’s unique selling points (USPs).
What is A+ Content?
So, what is A+ Content? Amazon Enhanced Brand Content, now known as A+ content on Seller Central, represents your brand on Amazon. It allows sellers (vendors and third-party sellers with brand registry) to enhance their product detail pages with rich multimedia content. Not only that, it allows sellers to use a variety of modules, such as comparison charts, images, videos, and text placements, to create a more immersive and informative shopping experience for customers.
While some brands may choose to have A Plus content, some brands might not, and it is no surprise to notice which brands will have customers flocking around. Points for you if you guessed A+ content! Through this feature, sellers can include explanatory pictures that guide customers on how and where to use the product. This goes beyond the traditional text-based product listings, providing a more engaging and informative experience for potential buyers.
Leveraging A+ Content is a highly effective strategy to boost conversion rates. This is attributed to its significant impact on the optimization of product listings. eStore Factory’s comprehensive listing optimization services encompass everything needed to make your A+ Content stand out. From refining product titles and crafting compelling bullet points to creating detailed and robust product descriptions, eStore Factory ensures every aspect is optimised. We also enhance your Amazon photographs and videos to improve visibility and drive increased traffic to your listings.
A+ Content and A++ Content: Highlighting the Differences
|Premium A+ Content
|Available to Amazon Sellers with Brand Registry
|Available to Brand Registered Sellers who have a Brand Story and at least 15 successful A+ Content submissions over the last 12 months
|Free for all brand registered sellers
|Free for all brand registered sellers
|Number of Modules
|Rich Media Elements
|Images, text, basic formatting
|Additional rich media elements, such as video and interactive modules
|Designed for both desktop and mobile devices
|Designed for both desktop and mobile devices
|Limited branding options
|Greater branding flexibility and customization
|Limited selection of modules
|More module options for creating varied content
|Relatively easier approval process
|May require stricter adherence to guidelines
|Suited for detailed product descriptions
|Suitable for products with complex features or benefits
|Available for multiple languages
|Available for multiple languages
Eligibility Criteria for A+ Content
There is no doubt that everyone wants to create compelling content that will lure in more customers, however, there is an eligibility criteria that must be met to create A+ content. Sellers must be enrolled in the Amazon Brand Registry. This program is designed to help protect a brand’s intellectual property and create an accurate and trusted experience for customers.
Steps to a Personalised A+ Page
Let’s just keep this simple. Creating A+ Content for your Amazon listing involves several steps to maximise its effectiveness. But it is not as difficult as it seems, we promise. Here’s a comprehensive guide to help you get started:
Ensure that you are eligible for A+ Content. This generally requires enrollment in the Amazon Brand Registry.
Access Seller Central:
Log in to your Seller Central account.
Navigate to A+ Content Manager:
In Seller Central, go to the “Advertising” drop-down menu, then select “A+ Content Manager.”
Select a template that suits your content needs. Amazon offers various modules like text, images, comparison charts, and more.
Build Content Modules:
Populate the chosen template with engaging content. Use high-quality images, compelling text, and features that highlight your product’s unique selling points.
Preview and Edit:
Review your A+ Content using the preview option. Make necessary edits to ensure it aligns with your brand and effectively communicates your product’s benefits.
Submit for Approval:
Once satisfied, submit your A+ Content for approval. Amazon will review it to ensure compliance with their guidelines.
After approval, monitor the performance of your A+ Content. Utilise Amazon’s analytics tools to track its impact on conversion rates and overall sales.
Optimise Over Time:
Continuously analyse the performance data and gather customer feedback. Use this information to optimise your A+ Content over time for better results.
Experiment and Iterate:
Don’t be afraid to experiment with different content strategies. Test various layouts, images, and messaging to find what resonates best with your target audience.
By following these steps, you can create compelling A+ Content that enhances your product listings on Amazon and effectively communicates your brand’s story and value proposition.
How Much Does Amazon A+ Content Cost?
Amazon does not charge vendors and sellers any fees for availing A+ Content services for their listings, which is of course a blessing. Yes, you read that right. You can now gain an advantage over other competitors without having to make a financial investment.
A+ Content: the Dos and Don’ts
Consider this: You have submitted your A+ content and are waiting for its approval. And still waiting. Maybe the content does not even get the mark of approval.
Now instead of getting overly concerned, it might do you good to review your approach to A+, considering the guidelines and potential violations. This reflection is essential to learn from the experience and prevent repeating any mistakes in future endeavours.
- Highlight Unique Selling Points (USPs): Clearly emphasise the key features and benefits of your product to distinguish it from competitors.
- Use High-Quality Images: Incorporate professional and visually appealing images that showcase your product from various angles and in different use cases.
- Maintain Brand Consistency: Ensure that the overall design and messaging align with your brand identity, creating a cohesive and recognizable presence.
- Optimise for Mobile Devices: Given the increasing use of mobile devices for online shopping, optimise your A+ Content to provide a seamless and engaging experience on smaller screens.
- Tell a Story: Craft a compelling narrative around your product to captivate potential buyers and create an emotional connection.
- Proofreading: Proofread your content for grammatical errors, punctuations, etc before submission.
- Use Banners: Banners are essential to break the monotony of a product detail page and direct customers’ attention to different areas and aspects of an item that can act as an alternative way to persuade them to ultimately buy the product.
- Overcrowd with Text: Avoid overwhelming the content with excessive text. Keep it concise, focusing on the most important information to maintain readability.
- Neglect A/B Testing: Regularly perform A/B testing to assess the effectiveness of different content elements. This helps refine your strategy based on actual performance.
- Violate Amazon Policies: Steer clear of any content that violates Amazon’s guidelines, including offensive language, misleading information, or prohibited content. Registered trademarks, copyrights, and symbols should not be used as part of the content.
- Ignore Customer Reviews: Take into account customer feedback and reviews to address common concerns or questions in your A+ Content, improving transparency.
- Underestimate the Power of A+: Recognize the impact of Enhanced Brand Content on conversion rates and customer trust. Invest time and effort into creating compelling content to maximise its benefits.
- Contact Information: Do not provide any contact information or reference yourself as a distributor, seller, or vendor of any sort.
Advantages of A+ Content
Whether you’re eagerly anticipating your A+ content to go live or still contemplating its impact, understanding its valuable benefits is crucial for maximising its potential. Here’s a list of advantages of this feature that could boost your brand reputation!
Attract Attention and Build Brand Loyalty:
- A+ content is a powerful tool to draw attention to your product, fostering awareness and loyalty for your brand.
- It serves as a platform to showcase what sets your product apart in a crowded market.
Increase Sales and ROI:
- The visually appealing nature of A+ content contributes to increased sales by capturing and retaining customer interest.
- Return on Investment (ROI) is enhanced as A+ content effectively communicates your product’s unique value proposition.
Reduce Bounce Rate:
- Engaging A+ content reduces bounce rates by holding customers’ attention and encouraging them to explore further.
- Utilise comparison charts to highlight your product’s advantages and competitive pricing.
Accurate Information for Informed Purchases:
- Clear specifications and benefits in A+ content ensure that customers make informed purchase decisions.
- Accurate product descriptions minimise negative reviews and returns by aligning customer expectations.
Creative Freedom and Mobile Optimization:
- With Amazon eliminating predefined templates, brands now have creative freedom to design attractive storefronts.
- Connect bullet points with images, use brand-associated colours, and leverage mobile optimization tools for effective communication.
Innovative Connection of Copywriting and Design:
- A+ content provides innovative options to seamlessly connect copywriting with design, creating a distinctive and aesthetically pleasing brand representation.
Tools for Mobile Optimization and Creative Growth:
- A+ content offers tools for mobile optimization, allowing brands to effectively communicate with customers on various devices.
- This creative space fosters brand awareness and opens avenues for growth.
In essence, A+ content on Amazon goes beyond mere product representation; it’s a dynamic platform to tell your brand story, captivate customers, and drive meaningful conversions.
A+ Content: Your Key to a Premium Shopping Experience
Well, we suppose that must have been a lot to digest in such a short time, especially if you are new here.
Navigating the intricacies of Amazon’s policies and guidelines can be a challenge for sellers. Adhering to the rules and avoiding violations may appear daunting, yet the effort is highly rewarding, we assure you of that.
The meticulous compliance with Amazon a plus content guidelines serves not only to showcase your brand and products but also plays a pivotal role in enhancing your visibility and ranking on search results. By following these guidelines, sellers can establish a strong and reputable online presence, ensuring a positive impact on their Amazon store’s performance and overall success.
The utilization of Amazon A+ Content results in elevated visitor numbers, improved conversion rates, increased sales, positive reviews, and a reduced return rate. This premium content provides customers with a high-quality sales experience, setting your product apart from others on Amazon and leaving a lasting impression. Our Enhanced Brand Content services are here to assist you, in case of any issues.