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How to Use Amazon Best Seller Rank to Boost Sales

How to Use Amazon Best Seller Rank to Boost Sales


Amazon stands as an expansive marketplace, featuring millions of products vying for customer attention on a daily basis. Achieving success as an Amazon seller hinges on addressing a ubiquitous customer dilemma: the quest to distinguish oneself amidst a plethora of choices and attract the interest of potential buyers. The key to overcoming this challenge lies in understanding the significance of Amazon’s Best Seller Rank (BSR).

For sellers navigating the Amazon marketplace, a fundamental metric to understand is the Best Seller Rank (BSR), a pivotal factor in optimising your success on the platform. BSR serves as a gauge of a product’s popularity and sales performance relative to others within its category. Acquiring a deep understanding of BSR empowers you to make informed decisions, ultimately translating into enhanced sales outcomes.

In this article, we’ll discover the basics of Amazon BSR and tips to improve your Amazon BSR with eStore Factory’s Amazon consulting experts. So let’s dive in!

What is Amazon’s Best Seller Rank?


Amazon’s Best Seller Rank (BSR) is a metric that tells you how well a product is performing compared to others within a particular category. It is updated on an hourly basis and can fluctuate due to various factors such as:

  • Sales Volume
  • Sales History
  • Category Popularity
  • Seasonality, and more.

To find a product’s BSR, you can go to the product detail page, and see it under the Product Information section, listed according to the category it belongs to. A lower BSR score indicates a better sales rank. Sellers can use BSR to keep track of their product’s performance and help improve in areas such as sales and product visibility.

What are the benefits of BSR?

benefits of BSR

When you grasp a low Best Seller Rank (BSR), it becomes a strategic opportunity to enhance your business. This understanding enables you to refine and implement more effective business strategies. Additionally, a lower BSR can pave the way for achieving the following objectives.

#1: Heightened Visibility: A low Best Seller Rank (BSR) not only heightens visibility by elevating products in Amazon search results and category pages but also tends to amplify sales, resulting in augmented profits for sellers.

#2: Enhanced Brand Awareness: A lower BSR contributes to heightened brand awareness for sellers and their products. When customers encounter a product with a Best Seller Rank, it leaves a lasting impression, increasing the likelihood of brand recall and future purchases.

#3: Fostered Customer Loyalty: Brands offering popular and best-selling products tend to attract more loyal customers. A high BSR plays a role in cultivating customer loyalty and fostering repeat purchases.

#4: Competitive Edge: A lower BSR bestows a competitive advantage upon a product. It distinguishes itself among similar products in the category, making it a more appealing choice for customers. In a marketplace inundated with options, maintaining a lower BSR can translate into increased sales and a greater market share.

#5: Influence on Pricing and Inventory Management: BSR wields influence over pricing and inventory decisions. Sellers may adjust pricing strategies and stock levels based on their product’s BSR. A high BSR may signal the need for price adjustments or more assertive marketing to stimulate sales.

How is Amazon’s Best Sellers Rank Calculated?

How is Amazon’s Best Sellers Rank Calculated?

Amazon’s Best Seller Rank (BSR) is a frequently updated metric. While the exact algorithm used to calculate BSR is still a mystery, several key factors influence it:

  • Sales Volume: The primary determinant of BSR is the quantity of units a specific product has sold within a designated timeframe, usually the preceding 24 hours. Products with higher sales volumes in a brief time span generally exhibit a lower BSR.
  • Sales History: Amazon takes into account historical sales data when computing BSR, assessing a product’s sales performance over an extended period. Recent sales carry more significance in this evaluation, implying that a product’s BSR is subject to change in response to shifts in sales patterns over time.
  • Category Popularity: Popularity of a particular category on Amazon can affect BSR. Products in categories with higher overall sales activity may require more sales to achieve a lower BSR in comparison to products in less popular categories.
  • Competitive Products: The calculation of BSR is based on the comparison with other products within the same category. If other products in the category are experiencing higher sales volumes, attaining a lower BSR for a particular product can become more challenging.
  • Price and Product Variants: Pricing strategies and the number of product variants can also influence BSR. Competitive pricing and offering various product options can affect sales volume and, consequently, BSR.
  • Promotions and Advertising: Special promotions and advertising campaigns can boost a product’s visibility and sales as well, which may lead to a lower BSR during the promotional period.

It’s important to keep in mind that BSR is specific to each category on Amazon, and a low BSR in one category doesn’t necessarily convert to a low BSR in another category.

How To Improve Your Amazon BSR?


To claim a higher spot in the rank, you must manage your Amazon store and product listings with the intention of growing sales. By incorporating the tactics listed here by our Amazon consultant, you can optimise your product listings, leading to an improved BSR.

#1: Enhance Your Amazon SEO

Elevating your Amazon search engine ranking holds significant sway over your product’s visibility to potential customers, ultimately driving increased conversions and sales. This, in turn, plays a pivotal role in securing a higher-ranking BSR for your product on the platform.

For a robust Amazon SEO strategy, maintain consistency in optimising for search results. Undertake thorough keyword research and strategically incorporate relevant terms throughout your product listing, encompassing the title, product description, and bullet points. You can enlist help from our keyword research service if you have any doubts!

#2: Optimise Product Listings

Craft compelling product descriptions that captivate shoppers and drive purchases. Enhance your listings by featuring high-quality images, providing customers with a comprehensive view of the product and its features. Address all product specifics and preemptively answer potential questions on the product detail page to remove any obstacles or objections.

#3: Competitive Pricing Strategy

Conduct comprehensive product research to determine competitive pricing. Analyse your competitors’ strategies, understand the average price for similar products, and factor in considerations like product quality and shipping costs. Align your pricing structure with the needs and preferences of your target buyers by understanding their purchasing habits and budget constraints.

#4: Encourage Genuine Product Reviews

Authentic customer feedback is a powerful influencer in potential buyers’ decisions, establishing social proof. Fostering trust through positive reviews often leads to increased product trials and higher sales, positively impacting your seller ranking. To boost the likelihood of positive reviews, prioritise exceptional customer service, maintain product quality, and respond promptly to buyer inquiries.

#5: Maintain Balanced Inventory Levels

Consistently available products and avoiding stockouts contribute to a reliable shopping experience, positively affecting BSR. Seamless order fulfilment enhances the sales rank of frequently purchased products. Regularly monitor inventory levels, discern patterns in product demand, and adapt your strategy to continually improve your BSR.

#6: Leverage PPC Advertising to Enhance Organic Ranking

Utilising Amazon Pay-Per-Click (PPC) advertising empowers you to craft targeted advertisements for your products. Clicks and subsequent purchases generated through these ads contribute to increased sales velocity, thereby positively influencing organic ranking. Given that BSR is contingent on these factors, an enhancement in sales velocity subsequently leads to an improved BSR ranking within the product’s category.

#7: Categorise Your Products Accurately

Accurate categorization is paramount. Ensure your product is listed in the most pertinent and specific categories, enhancing visibility for potential buyers exploring those categories. Thoroughly explore all relevant categories, assessing competition within each, when listing your products.

#8: Prioritise Customer Engagement

Swiftly respond to customer inquiries, address concerns, and professionally resolve issues. Positive interactions with customers foster increased trust and satisfaction, potentially leading to higher repeat sales and favourable reviews. This cultivated customer loyalty can have a positive ripple effect on your BSR.

Final Thoughts

Ultimately, achieving success in climbing the best seller ranks necessitates consistent and effective account management. Regularly attending to your products’ metrics allows you to enhance conversions, boost sales, and ascend to higher ranks.

Managing product performance can be a demanding task in itself, adding strain to your already busy workload as the driver of your Amazon business. A pragmatic alternative is to enlist the support of a team of Amazon seller consultants, such as ours at eStore Factory. Schedule a call today to discover how our Amazon consulting team can propel your products to higher best-seller ranks.

About The Author

Jimi Patel

Jimi Patel, is a Co-founder and CEO at eStore Factory, an Amazon SPN certified agency that serves as a one-stop solution for all your Amazon business needs. Having helped countless brands increase sales and grow their footprint on Amazon, Jimi provides the most practical and effective solutions for your business. He is highly skilled in developing and executing plans that align with your specific business goals and objectives. When not working, Jimi enjoys practicing yoga and traveling to new places. He is an avid reader and enjoys staying up-to-date on the latest trends and developments in the e-commerce industry.

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