Are you looking for ways to make your product listings stand out on Amazon and increase sales? Look no further than Amazon Premium A+ Content. This powerful feature allows brands to enhance their product listings with additional images, videos, and interactive elements. With Premium A Plus Content, brands can create more engaging and informative product listings that provide customers with a more immersive shopping experience.
In this blog, we’ll take a closer look at Amazon Premium A Plus Content and its many benefits. We’ll explore the different modules that are available, such as interactive images, videos, and comparison tables, and show you how to use them to create compelling product listings. We’ll also discuss the requirements for accessing Premium A+ Content, and how to optimise your listings for maximum visibility and sales.
Whether you’re a new or experienced seller on Amazon, this guide will give you the tools to create engaging product listings and Amazon enhanced brand content that will help you stand out from the competition and increase your sales. So, if you’re ready to take your product listings to the next level, keep reading to learn more about Amazon Premium A+ Content.
What Is Amazon Premium A+ Content?
Amazon Premium A+ Content is a feature offered by Amazon that allows brands to enhance their product listings with additional images, videos, and other interactive elements. This feature is designed to help brands stand out on the Amazon marketplace and provide customers with a great shopping experience. Brands can use Amazon Premium A+ Content to showcase their products in a more dynamic and interactive way, by highlighting key features, providing detailed product information, and using interactive elements like 360-degree product views and product demonstrations. Additionally, brands can use this feature to create a consistent brand experience across all their product listings, helping to establish a stronger brand identity and extraordinary growth for your business on Amazon.
How do I qualify for Premium A+ Content?
To qualify for Amazon Premium A+ Content, you must be enrolled in the Amazon Brand Registry. You must have published A+ brand story for your entire ASIN catalogue and have at least 15 A+ content projects approved in the last 12 months to be eligible for Premium A+ content. Once you meet the criteria, your access to Premium A+ will be granted and you will see a banner in the A+ content manager to confirm it.
A quick comparison between A+ Content and Premium A+ Content.
|Premium A+ Content
|All brand registered sellers
|Available to all the brand registered sellers who have had at least 15 A+ content projects approved in the past 12 months.
|12 Basic Modules
|16 Interactive modules and access to previous 12 basic modules
|Modules allowed per page
|7 for sellers and 5 for vendors
|Maximum content width
How do I get started with Premium Amazon A+ content?
Once you meet the eligibility criteria, getting started with Amazon Premium A+ Content is a fairly straightforward process; here are the steps to follow:
- Create a content plan: Before you start creating your Amazon Premium A+ Content, it’s important to have a clear plan in place. This should include an overview of the content you want to create and the design elements and branding you want to use.
- Create your content: Once you have a plan, you can start creating your Amazon Premium A+ Content. This can include additional images, videos, and interactive elements, such as 360-degree product views and product demonstrations.
- Optimise your content: It’s important to optimise your content for search engines so that it can be easily found by customers. This includes adding relevant keywords and meta tags to your content.
- Publish your content: Once your content is optimised, you can publish it on your product listings on Amazon.
- Monitor and measure performance: Monitor the performance of your Amazon Premium A+ Content, measure the engagement and conversion rate and use this data to improve your content and strategy in the future.
It’s also important to keep in mind that Amazon has certain guidelines for creating and publishing Premium A+ content. You must strictly adhere to them.
Amazon Premium A+ Content Modules
Amazon Premium A+ Content offers some noteworthy features and modules that can be used to enhance your product listings and provide customers with an excellent shopping experience. These include:
- Premium A+ Background Image with Text: This module with an image and a text box enables you to highlight the key product features and attributes. It offers the flexibility to move and place the text box wherever it fits perfectly with the image.
- Premium A+ Comparison Tables: In these chart modules, you can compare products and highlight their unique features. You also get Yes/No checkboxes and short text options for making comparisons across the products.
- Premium A+ Single Image with Text: This module is a great fit for products that require detailed textual descriptions. It allows you to add in-depth product information and a bigger image to capture the viewers’ attention.
- Premium A+ Three Images with Text: In this module, you get three images and text subfields to showcase and describe your product.
- Premium A+ Dual Images with Text: This module enables you to highlight two key features, benefits, or USPs of your product. You can add two large images and sufficient text to provide the details.
- Premium A+ Four Images with Text: In this module, you can provide four key features and benefits of your product along with a corresponding text to describe the same. You can add four large images to create an elegant and rich feel.
- Premium A+ Full Image: This is a purely graphical module with no text option as such. But you can include infographics (text presented as a part of the image) and impactful lifestyle imagery to showcase your product.
- Premium A+ Full Video: In this module, you can explain the product attributes and benefits through a high-quality video. A walk-through video provides more product information as compared to a static image.
- Premium A+ Hotspots 1: This is an interactive module with a combination of graphics and text. It enables viewers to simply hover over a product part (by creating a hotspot) to get the related information.
- Premium A+ Hotspots 2: It is similar to Premium A+ Hotspots 1 but you can also add a header and text description at the top of the module.
- Premium A+ Regimen Carousel: This module enables you to demonstrate product usage with the steps and processes involved. It allows customers to navigate through the product images with their key features and advantages. You can also present your brand story in this module.
- Premium A+ Simple Image Carousel: It is an image-only module that allows a seamless image-scrolling option and helps highlight the main features of a product.
- Premium A+ Text: In this module, you can only add text related to your product. The text description should be attractive enough to capture the attention of the shoppers.
- Premium A+ Video Image Carousel: A combination of a short video and text, this module allows you to showcase a video along with a corresponding description. You can also alter the video and text alignment for better presentation.
- Premium A+ Video with Text: You can add five key product features in this module. There’s a provision to include five videos, a logo, and a slogan for the impactful presentation of a product.
- Premium A+ Technical Specifications: In this module, you can provide the key technical information about your product. It’s a great option for brands that sell gadgets or equipment that have a lot of technical specifications. The information should be unique and important.
- Premium A+ Q&A Module: This module allows you to answer customer queries, understand their expectations, and also provide more information about your products and brand. The interactive module enables you to strike up a direct conversation with your customers.
What are the benefits of Amazon Premium A+ content?
Amazon Premium A+ Content offers several special benefits for brands, including
- Increased visibility: By using Amazon Premium A+ Content, brands can increase their visibility on Amazon, making it more likely that customers will find their products.
- Enhanced product listings: With Amazon Premium A+ Content, brands can create enhanced product listings that include additional images, videos, and interactive elements. This gives customers a more engaging and satisfying buying experience and helps them make more informed purchasing decisions.
- Increased sales: By providing customers with a great shopping experience, Amazon Premium A+ Content can help increase sales and conversion rates for brands.
- Branding: With Amazon Premium A+ Content, brands can create a consistent brand experience across all of their product listings, helping to establish a stronger brand identity.
- Flexibility in design and layout: Premium A+ Content allows for more flexibility in design and layout, allowing brands to create more unique and visually appealing listings.
- Detailed performance metrics: Brands have access to more detailed performance metrics when using Premium A+ Content, allowing them to measure the success of their listings better.
- New interactive modules: Premium A+ Content offers new interactive modules such as 360-degree images, a carousel, an interactive video and comparison table, interactive infographics, and FAQs which can enhance customer engagement and help them make a purchase decision.
- Targeted audience: Premium A+ Content allows you to target your audience more effectively, as you have more control over the design and layout of your product listings.
- Mobile optimisation: Premium A+ Content is optimised for mobile devices, which is important since most customers access Amazon through their mobile phones.
- Better search ranking: By optimizing your Premium A+ Content with keywords and Meta tags, you can improve your search ranking, making it more likely that customers will find your products.
Is Premium A+ Content right for your product page?
Whether or not Amazon Premium A+ Content is right for your product page depends on a variety of factors. Here are some things to consider when deciding if Premium A+ Content is a good fit for your product:
- Branding: If you want to establish a consistent brand experience across all of your product listings, and have a strong brand identity, then Premium A+ Content can be a good fit.
- Product Complexity: If your product has many features or design elements that can’t be shown effectively in a single image, then Premium A+ Content can be a great option as it allows you to include multiple images, 360-degree views, and videos.
- Product Type: If your product has a good number of moving parts and components, Premium A+ Content can certainly help you showcase the product in a more dynamic and interactive way.
- Product Price: If your product is a higher-priced item, then Premium A+ Content can be useful as it allows you to provide customers with more detailed and informative product listings, which can help them make informed buying decisions.
- Sales Volume: If you have a low sales volume, Premium A+ Content can be a good fit as it can help increase your sales by providing customers with a more interesting and informative shopping experience.
- Competition: If you have a lot of competition in your product category, Premium A+ Content can help you stand out from the competition and increase your visibility on Amazon.
In conclusion, Amazon Premium A+ Content is a powerful tool that can help brands to create stellar product listings, increase visibility and ultimately drive sales. With a wide range of modules to choose from, including interactive images, videos, and comparison tables, brands can tailor their listings to best showcase their products and provide customers with an exceptional buying experience.
However, it’s important to note that the Premium A+ Content feature is not available to all brands, and it requires extra costs, time, and effort to create and maintain it. Brands should also ensure that they are compliant with Amazon’s guidelines for creating and publishing Premium A+ Content and monitor the performance of their listings to make adjustments as necessary.
Following the tips and guidelines outlined in this blog, you can create effective and engaging product listings that will help you stand out from the competition and increase your sales on Amazon. Enrolling in the Amazon Brand Registry and making use of Premium A+ Content may be a smart move for your brand, but don’t forget to weigh the pros and cons before making the decision. If you have any queries or need some special guidance, do not hesitate to get in touch with us.